Best 5 Online Digital Marketing Certification Courses for 2024

Did you know the best online digital marketing certification course in 2024? No matter what role you are pursuing, whether it is a startup owner or an experienced marketing specialist, you need to comprehend digital marketing. Due to the unprecedented need for qualified digital marketers, a certification will kick-start your career and refine your expertise in the field massively. This is because if one opts to pursue any course either online or in their local institution, there are numerous options available today, and it becomes difficult to distinguish which among them offers a good quality education and which offers certification upon completion.

So, in this blog, we have listed the Standout 5 certification courses in digital marketing that provide courses that are well-rounded in terms of curriculum, faculty, and recognition. These courses will thus offer the relevant knowledge and tools on what is trending in digital marketing, enabling one to be appropriate in the market. Continue to the next section to find out which course is perfect to advance your digital marketing career.

So, let’s begin!

What is Digital Marketing?

As we mentioned earlier, digital marketing is the science and the practice of marketing involving the use of the Internet. Digital marketing makes use of the Internet to pass your messages to your clients through websites, social networks, search engines, email, among others, and mobile apps. Digital marketing enables marketers to have a more personalized approach to the target market, quickly assess the effectiveness of the messages being delivered to the prospects, and interact more with potential consumers. Therefore, it has become a very effective marketing tool for companies, big or small, both in establishing their brands in the market and in creating awareness that leads to sales.

History of Digital Marketing

Digital marketing is not a phenomenon of the 21st century but was established in the late 1900s. Although it might be defined as a product of the 1990s, it evolved earlier somewhere.

The emergence of storage in computer technology during the 1980s made it possible for firms to use databases for the marketing concept known as ‘database marketing,’ the initial version of what is being referred to today as ‘digital marketing.’ This eliminated the previous practice of depending on lists that had limited information and helped in more efficient customer tracking.

The 20th century as a whole can also be characterized as a period of transformation. Still, the most significant changes occurred at the very end of this period, in the 1990s—this is the time of a digital revolution. Archie in 1990 and the first marker clickable banner advertisement in 1993 are notable events of internet marketing. Then, others that were much larger, like Google and Yahoo, came into the light, cementing the role of the Internet in marketing.

Tech-savvy became a phenomenon in the 2000s, and technology has permeated almost every sphere of life in the contemporary world. The issues of Social network services such as Facebook and YouTube radically alter the way people communicate over the Internet. This challenged marketers to come up with fresher campaigns that involved consumer engagement. It was in this decade that data gained significance in ‘Campaigning,’ and more tools were available for in-depth ‘Campaign’ analysis.

Today, digital marketing is not a simple beast anymore; it keeps changing day by day. In this regard, there is nothing constant about technology or consumer behavior, and so a marketer has to be on the lookout for new market trends to adhere to and remain relevant.

What accounted for the transition from traditional marketing to digital marketing?

Digital marketing has overshadowed traditional marketing for several vital reasons:

Greater Reach and Targeting: Digital marketing means that you can target every demographic and user interest with such precision that it effectively reaches out to a larger and more relevant audience than traditional marketing, which may cover a vast population but is irrelevant to many of the targeted population.
Cost-Effectiveness: In a typical sense, digital marketing elements are cheaper than physical methods, such as TV or magazine ads. This makes it convenient to implement in all sorts of businesses, big or small.
Engagement and Interaction: Digital marketing is interactive, both for consumers and for organizational buyers. One is that you can engage the target audience directly, respond to various queries, and even work on building rapport in real time. The sender traditionally observes traditional marketing as rather unilateral.
Personalization: Technology enables customization of users’ messages and content depending on specific data about users acquired in the process of utilization of the applications.
Constant Availability: Your target consumer is always plugged into the digital realm. The advantage of conveying your message through digital marketing is its seeming timeliness and the anywhere concept.
Adaptability: A crucial advantage of digital marketing is the ability to make micro changes to strategies to accommodate shifting consumer trends or new developments.

Critical criteria to assess the best online digital marketing course in Kerala

Learning Style: Like infrastructure where students can work in project forms in a classroom or gain facilitated access to undertake projects online.

Course Content: Genetic or specific in an individual area of specialization like search engine optimization or social media advertising.

Practical vs. Theoretical: When selecting the courses to study, consider those that stress the real-life application of the knowledge and the problem-solving approach.

Course Duration & Cost: This is another approach where you need to factor the time and costs based on the duration, location, and expertise of instructors.

Reputation & Reviews: Next, what have organizations stated online? What are their research institutes about? Do they have any industry-recognized certifications?

Placement Assistance: It is wise to inquire whether the course disciplines contain services to assist with the acquisition of a job upon graduation.

Top 5 Online Digital Marketing Certification course in 2024

1. GCX Academy

GCX Academy is one of the best online digital marketing courses providing institute in Kochi, known for its industry-focused curriculum and experienced trainers. The academy emphasizes practical learning with live projects and real-time case studies. GCX Academy has a strong network of industry connections, ensuring that students gain valuable insights and opportunities for placements. The institute is equipped with state-of-the-art facilities and provides a conducive learning environment.

Launch your best online digital marketing course with certificates through GCX Academy, a leading online digital marketing course provider in Kochi. If you’re a student, fresher, or just starting in a digital marketing career, GCX Academy offers one of the best training to reach you with the skills agencies are looking for. Their courses are designed to be 40+ hours of training, Sessions from India’s best Marketers (Zoho, Freshworks), Curriculum based on 100+ clients’ case studies, Practical oriented classes with your convenience, interactive doubt learning section, 100% placement assistance and upon completion, you’ll receive a recognized certificate to validate your knowledge.

Curriculum:

Website and its Fundamentals
Website Development Using WordPress
SEO Onpage and Off Page
Search Engine Marketing
Social Media Marketing
Email Marketing
Google and Social Media Ads (PPC)
Video Content Marketing
Mobile App Marketing
Facebook Ads
Instagram Ads
LinkedIn Ads
YouTube Ads
Google Ads
Ad Creation Concepts and Principles
Fundamentals of Digital Marketing Ad
HTML Basics, Website Optimization
SEO Website Audit, Competitor Analysis
Keyword Research
SEO Onpage and Off Page
Google Analytics
Content Marketing Strategies
Google Search Console
Video Content Marketing

Course Duration and Fees: The digital marketing course at GCX Academy lasts for 3 months, with weekend and weekday batch options. The fee for the course is INR 24900.

The reasons why one should join the course at GCX Academy are:

40+ Hours of Comprehensive Training
Access To Training Material for life, Course Recordings, Class Presentations
Global Placement Support
Certification Preparations for Facebook Blueprint, Google, Hubspot
Internship is provided
Regular updates on freelance projects if one wants to take it up
The Digital Marketing Master Course at GCX is the industry’s most respected training program

By the end of the All-in-one Digital Marketing Course, you’ll:

Have a solid portfolio to show to recruiters to get your dream job
Have a good understanding of all the domains of digital marketing
Learn all marketing skills and strategies to grow your business
Know how to execute marketing skills in your business
Have experience working with different clients
Have one of the most in-demand skills and certificates that help your CV stand out
Gain expertise in dealing with real-life business scenarios
Know the exact steps on the path to becoming a professional digital marketer

2. IIM Skills

IIM Skills is a leading online education platform offering the best online digital marketing certification courses. The institute is known for its flexible online classes, making it accessible for working professionals and students alike. IIM Skills provides lifetime access to course materials and tools, ensuring continuous learning and upskilling opportunities. The institute’s placement assistance is top-notch, with strong ties to industry leaders.

Curriculum

Introduction to Online Marketing
Plan a Digital Marketing Campaign
Digital Banner Designing
EBooks Publishing
Video Creation Strategy
YouTube Marketing
How To Generate Leads Online
Email Marketing
Building Your Website
Web Analytics & Traffic Reporting
Inbound Marketing
Web Content Writing
Digital Marketing Essentials
Social Media Marketing
Online Advertising
Search Engine Optimization (SEO)
Sales Optimization
Online Money Making
Blogging
Content and Affiliate Marketing
Web Analytics

Course Duration and Fees: The course duration is 3 months, with flexible scheduling for online classes. The fee for the course is INR 40,000.

Contact Details

Phone:+919580740740

Email: info@iimskills.com

Website: iimskills.com

3. Digital Skill Master

Digital Skill Master as an institute providing the best online digital marketing certification courses. Always focuses on implementing skills and knowledge as well as the latest syllabus. The institute also provides a further effective learning environment on the aspect of transforming students to job markets. The professional relationships that Digital Skill Master maintains within various industries, as well as the availability of a particular placement cell in the institution, provide students with a good number of opportunities for internships and job placements.

Curriculum

Digital Scenario in India
E-Commerce Marketing
Search Engine Optimization (SEO)
How to Monetize Your Blog
Search Engine Marketing (SEM) – Google Ads
Content Marketing
Design Essentials
Social Media Marketing
Influencer Marketing
Brand Reputation Management
Web Analytics
Creative Strategy
Media Planning
Email Marketing
App Store Optimization (ASO)
Website Planning & Development
AD Psychology
Copywriting

Course Duration and Fees: The digital marketing course spans 3 months, with both weekend and weekday options available. The fee for the course is INR 25,000.

Contact Details

Email: contact@digitalskillmaster.in
Phone: +91-8138875600

Website: www.digitalskillmaster.com

4. DigiAcharya

DigiAcharya is a leading online digital marketing institute located in Kochi that provides the most suitable courses with basic and advanced elements to fit industry criteria. The institute has a team of expert trainers who help students focus on every learner. One of the important facets of DigiAcharya is its certificate readiness support service, through which most of its students are easily placed in major organizations. It also offers access to a vast database of alumni and some form of continued support about career opportunities.

Curriculum

Introduction to Digital Marketing
WordPress
Introduction to Website Creation
Web Content Marketing
Email Marketing
Google AdWords and Advertising
Web Analytics
Lead Generation and Conversion Optimization
Social Media Marketing
Online Reputation Management
E-commerce Website Marketing
Search Engine Optimization
Introduction to Marketplace Selling
Mobile Marketing
Online Media Buying
Affiliate and AdSense Marketing
Freelance Bidding/Website/Blog Earning Programs
Online Marketing Strategy Creation

Course Duration and Fees: The course duration is 4 months, with flexible batch timings. The course fee is INR 35,000.

Contact Details

Email: info@digiacharya.com

Phone: +91 9544133555

Website: www.digiacharya.com

5. Areva Digital

Areva Digital is the leading institute offering the best online digital marketing courses to enhance the scope of employment and meaningful training. The institute inculcates cohort-based education by emphasizing the study’s outcome through projects and real-life cases.

Curriculum

Overview of SEO Basics
How Search Engines Work
Keyword Research and Competitive Analysis
Onpage Optimization – Content SEO
Onpage Optimization – Technical SEO
Off-page SEO
Long-Term Content Planning
Measuring SEO Effectiveness
SEO In E-Commerce
Google Business Listing
Mobile SEO
Google Analytics
Google Tag Manager
SMM Social Media Marketing
SEM Search Engine Marketing
Web Development
Affiliate Marketing
YouTube Marketing
Inbound Marketing

Course Duration and Fees: The duration of the course is 3.5 months. The fee for the digital marketing course is INR 28,000.

Contact Details

Email: info@arevadigital.com

Phone: +91-9048236664, +91-9539446664

Website: www.arevadigital.com

Conclusion

In the above blog, we mentioned the best online digital marketing certification courses with institutes. All the institutes offer theoretical knowledge and practical experience in equal measure so that the students are well-equipped to face the needs of the dynamic digital marketing terminal.

Being established with courses that can be appropriately tailored in terms of duration, cost, and mode of delivery, these institutes are ideal for any learner regardless of their status of employment or educational level, fresh university graduates or mid-career workers being among the primary target customers. Any of these courses can be of great help to the students who would like to augment their knowledge in digital marketing, or simply wish to boost their employability in this sector. Feel free to contact GCX Academy for your upcoming plans.