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Read about the latest and hottest happenings in Digital Marketing, and keep yourself informed of important tech updates and regulations. Stay tuned!

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Top 7 Paid Ads Marketing Courses with Certificates in 2024
Top 7 Paid Ads Marketing Courses with Certificates in 2024

In 2024, paid ads marketing forms a key area of education for businesses wanting to widen their online exposure to selected audiences. There is a need for paid marketing experts in the digital marketing industry due to an increasing demand for the skill set, hence the need for thorough training programs. Digital marketing has gained […]

Oct 28, 2024
How to Learn Digital Marketing Online in 2024
How to Learn Digital Marketing Online in 2024

While moving through 2024, digital marketing remains essential to anyone’s business toolkit. So, are you confused about how to learn digital marketing for beginners? Then, don’t worry!  Whether you are an aspiring business person who wants to expand your business, a marketing professional who wants to advance to the next level, or someone who wants […]

Oct 25, 2024
How To Choose The Right Social Media Content Calendar Tool?
How To Choose The Right Social Media Content Calendar Tool?

Selecting the perfect content calendar for social media is quite tricky. But if you explore, you will come up with new ideas for deciding on the right calendar. But have you ever considered why you should use these? If you still haven’t, don’t worry. Let’s find out. Social media, which is a part of digital […]

Oct 21, 2024
A Beginner’s Guide To Keyword Research For SEO Success
A Beginner’s Guide To Keyword Research For SEO Success

Getting the correct answer to a question you have been searching for is rewarding. But how will you find your answers? Just by adding the right keyword to the search bar of any search engine. Here is the role of keyword research comes. To understand this concept simply, we can say it is a part […]

Oct 18, 2024
5 Email Marketing Best Practices For Growth In 2025 
5 Email Marketing Best Practices For Growth In 2025 

Email marketing is one of the most effective tactics in any business campaign worldwide, and it’s also part of digital marketing. It is valuable for contacting consumers and business people and helpful for anyone trying to establish a profession in marketing. As the number of people seeking job opportunities increases, skills certification, especially in the […]

Oct 17, 2024
What is CPC (Cost Per Click)?
What is CPC (Cost Per Click)?

If we explore digital marketing, there are many terms that a marketer should know about. Similarly, CPC is one of the most used and significant terms that helps you boost your website or page’s visibility effectively and efficiently. As we have seen earlier, CPC is an essential factor in online marketing, and getting a grasp […]

Oct 07, 2024
Top 7 Digital Marketing Institutes in Kerala
Top 7 Digital Marketing Institutes in Kerala

The popularity of digital marketing courses has increased since the pandemic. More and more people are curious about digital marketing and how it works. Be it businesses, influencers, or marketing professionals, everyone, including students, freshers, and professionals in Kerala, is rushing to this side of the internet.  As interest grows, so does the demand for […]

Sep 27, 2024
Digital Marketing Vs Performance Marketing
Digital Marketing Vs Performance Marketing

Digital marketing is a vast term to understand as a beginner. But once you understand it, you will increase your business’s visibility worldwide. On the other hand, there is one more term that every marketer should know about, and that is performance marketing. However, each is highly relevant to online advertising, yet they differ in […]

Sep 25, 2024
What Is Paid Advertising and How Does It Work?
What Is Paid Advertising and How Does It Work?

Advertising is another major vertical of digital marketing that uses paid advertising as a tool to allow businesses to approach targeted users directly. As opposed to the comparatively slow, organic approach of marketing, where you have to wait for the numbers to grow, paid advertisements promise instant recognition. Therefore, they are a good tactic for […]

Sep 20, 2024
On-Page SEO For Beginners: A Quick Start Guide
On-Page SEO For Beginners: A Quick Start Guide

SEO is essential for ranking your website effectively and efficiently. Unlike other forms of SEO, which are centered on the external context, on-page SEO deals with the internal elements of any site’s web page.It is one of the most useful skills that one could master if they are in the full-time business of digital marketing. […]

Sep 18, 2024
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