Should You Pursue a Digital Marketing Career? A Students Guide

About 90% of small businesses today rely on some form of digital marketing for sales and revenue. Additionally, more than 50% of brands use digital marketing as a primary source of advertisements and even to generate sales and profit. 

Do you know why so many businesses are transitioning to the online world? The answer is pretty simple: cost-effectiveness and audience reach. Digital marketing can yield results at a low cost by attracting a huge audience, which traditional marketing methods do not even come close to. 

While traditional marketing practices have yielded viable results in the past, the digital takeover has had a declining impact on the industry. But what makes digital marketing different, and why choose a career in digital marketing?

Allow GCX Academy to paint a picture of a digital marketing career. Ensure that you have researched digital marketing well before you choose it as your career path. 

Let’s dive in!

What is Digital Marketing: In a Nutshell

Digital marketing is king today for two primary reasons: it is cost-effective and can reach a massive audience without any regional barriers. 

While digital marketing is commonly limited to social media posts and paid ads on the internet, it actually has a broad spectrum of marketing techniques. 

Digital marketing also includes, 

• Email marketing 
• Content marketing 
• Search Engine Optimization 
• Referral marketing 
• Influencer marketing, and many other forms. 

Digital marketing enables businesses to create brand awareness among people and expand their audience to a new level. With the current 5.44 billion internet users and counting, brand appearance plays a vital role in generating revenue. 

Several businesses in the past few years have realized the value of creating a brand presence on the internet, as being a digital business itself can bring more profits and sales. 

What Does a Digital Marketing Career look like?

Now, let us take a closer look at the roles and responsibilities of digital marketing. 

Roles and responsibilities you can choose from as a digital marketer 

• Digital Marketing: Someone who manages, strategizes, and delegates different tasks in online marketing for businesses.
• Content Marketer: Writing, editing, and managing content for businesses, which mainly focuses on brand awareness and brand image. 
• SEO Analyst: A professional SEO analyst uses cutting-edge tools and efficient analytical skills to analyze and comprehend data related to websites and improve their ranking on search engines like Google. 
• Social Media Manager: A social media manager handles social media accounts like Instagram, Meta (Facebook), X (Twitter), etc. They ensure to communicate the brand’s vision and any other crucial news with the audience, attracting potential clients.  

Scope of a Digital Marketing Career

Digital marketing careers have a dynamic future that is more than sufficient to offer. Since most students today are familiar with mobiles, the internet, social media, etc, a digital marketing career can be a viable option for them. 

However, learning and enhancing your skills related to digital marketing is a must. Whether you choose to write content, design social media copies, or even practice influencer marketing, it is essential to gain expertise in your skills and stay updated about the latest trends and developments. 

For example, a content writer must excel in research, grammar, editing, and proofreading. Similarly, a graphic designer must be an expert in determining brand colors, brand themes, and attractive designs for social media and blog posts. 

If you aim to become a digital marketer, you must gain expertise in each aspect of online marketing. You will be responsible for managing campaigns and brand marketing. 

Another aspect of digital marketing is running successful campaigns for businesses, influencers, and events. Campaigns mainly involve targeting the right audience to yield desired results. 

This was a brief overview of how digital marketing careers are and what type of job roles you will get as a digital marketer. 

3 Reasons to Choose Digital Marketing as a Career

Let’s explore the three vital reasons why a career in digital marketing might be the best choice for you as a student or fresher. 

1. A Surge of Opportunities And High Demand For Skilled Individuals

Entering the digital marketing industry for career opportunities might be the best decision for students and freshers. This is because the number of users on the internet is increasing exponentially on a daily basis. 

The increased number of internet users means that more and more businesses are entering the digital world to make their mark and establish an audience for which they can sell their products and services. 

However, not every business owner or individual has the expertise to grow their business and create brand awareness on the Internet. More importantly, most people fail to reach their demographic, resulting in stagnant business growth. 

This obstacle calls for digital marketing experts who can convert their average brand image into an internet sensation. While there is no doubt that the increasing projects will create more opportunities for digital marketers to expand their income stream, it is advised to stay updated with the recent online trends on social media and the internet. 

2. No Need for Specific Education 

What if we say that you do not need a degree to pursue a career in digital marketing? That sounds too good to be true, right? 

However, this is the reality of digital marketing, as no specific college degree or education is required to start earning in this field. This is why a digital marketing career is a viable option, even for students who are still in the process of graduating. 

Since traditional institutes do not provide a digital marketing curriculum, job opportunities in the industry do not demand a specific college degree. Nevertheless, you can still find courses that institutes offer to learn about digital marketing, and the Internet is also a potent source of information. 

Digital marketing courses have a diverse curriculum that includes strategies and tactics, several successful case studies, and examples of failed digital marketing campaigns. These teach students proper practices and mistakes to avoid. 

Even though there is no specific requirement for a college degree, a bachelor’s or undergrad qualification in the commerce field can help you grab fruitful digital marketing career opportunities. 

Hence, if you are serious about pursuing a digital marketing career, you must start exploring informative and skill-boosting courses that not only educate you but also help you improve your learning through practical lessons. 

3. Excellent Income Opportunities For All  

On average, most companies spend about 10%-14% of their annual income on digital marketing. 

So, digital marketing companies open the door for students and employees to make a decent living. The pay scale might not be hefty initially; however, with time, there is tremendous scope for financial growth. 

The digital marketing industry generates a good amount of money as businesses get smarter and invest in digital marketing rather than traditional marketing methods. This is a win-win situation for brands and digital marketers. 

Digital marketing generates a higher revenue and revenue yield than traditional marketing, and it also has a higher revenue yield for the money invested in marketing. Practicing the right strategies for your future clients and implementing sustainable methods in digital marketing provide a handsome living for you in a digital marketing career. 

Benefits of a Digital Marketing Career For Students 

Here are some of the perks of a digital marketing career. As a student or fresher, it is beneficial for you to explore the advantages of working as a digital marketer to make an informed decision.

1. Diversified Roles to Choose From

Depending on your skill set, you can choose from a wide range of job roles in digital marketing. As this is a widespread field, several aspects of digital marketing need work and research. Hence, you can choose which set of skills appeals to you and start working on them. 

Some examples of job roles in digital marketing

• SEO Specialist: An SEO specialist is a person who focuses on search engine optimization (SEO) of a website and creates organic search results for businesses. 
• Content Specialist: A content specialist manages written content such as blogs, landing pages, and website copies for a brand, ensuring the brand messaging requirements are met. 
• PPC Specialist: The role of a PPC specialist is to manage, optimize, and mainly create digital marketing campaigns that are successful in attracting the key demographic. 
• Social Media Strategist: A social media strategist assists brands in creating posting strategies for their social media profiles to boost engagement and attract potential clients. 

2. Multiple Opportunities For Upward Mobility 

While most traditional industries have a fixed layout for their job roles, the digital marketing industry operates differently. Hence, finding upward mobility in a digital marketing career is more straightforward than in traditional industries. 

This is because digital marketing is a fast growing and dynamic industry. So, there are plenty of opportunities for companies to create internal promotions and even have incentive job roles for digital marketers, providing them with new leadership opportunities.

So, if you aim to start a digital marketing career today, you will be an expert in the next 5-7 years. This growth can open opportunities for you to train companies’ digital marketing workforces with your expertise.

3. Benefiting From Your Existing Skills 

Digital marketing requires a wide array of skills. However, an individual doesn’t need to have all the skills of a digital marketer. Depending upon your skill set, you can specialize in a particular aspect of digital marketing, as we discussed earlier. 

For example, if you love writing and have a knack for storytelling, you can choose the career path of a content writer. Similarly, if you love designing or Photoshop, graphic design can be an ideal career for you. 

Is The All-in-one Digital Marketing Course By GCX Academy Worth Studying? 

Studying the basics and advanced methods of digital marketing can open various career opportunities for an individual. With the demand for online marketing increasing every day, skilled professionals are needed to handle businesses’ websites and social media handles. 

With that said online digital marketing courses like GCX Academy’s All-in-one Digital Marketing Course do not cut a hole in your pocket and offer flexibility in learning. So, whether you are a student with a limited budget or a fresher looking to expand your job opportunities, learning digital marketing can be a valuable skill in today’s world. 

The course covers all aspects of digital marketing. It also highlights the results of digital marketing campaigns versus traditional marketing campaigns, which can clearly differentiate between the enormous amounts of profit the brand generates through online marketing. Hence, more and more brands wish to make an impactful internet presence. 

However, understanding the algorithms is not easy and requires time, skills, and commitment. Nevertheless, GCX Academy understands the challenges faced by today’s students, such as the competitive job market and focusing on multiple things. 

Most business owners cannot do it themselves, so they hire digital marketing experts who can help them expand their business and expose it to a whole new spectrum of people on the internet. The GCX course offers students tools and techniques that enable them to tackle real-life digital marketing challenges when working with businesses.

As a fresher, you might lack the experience and knowledge required to perform digital marketing for a business. Hence, the GCX course will help you understand how a brand’s key demographic can be different in digital marketing compared to traditional marketing. Learning how digital marketing works is an essential aspect of a brand’s online promotion. 

Conclusion 

While that’s a wrap from our end, we hope all your doubts regarding digital marketing career opportunities are cleared. Now that you have all the information about how to create a successful career in digital marketing, the next step is to find reliable courses that provide you with knowledge and experience about modern marketing. 

More importantly, ask yourself why you want to pursue a career in digital marketing. Even if you find the right digital marketing course, you need to be in this industry for the right reasons. 

Learning and practicing digital marketing takes patience, artwork, and a lot of awareness, so ensure that you are ready for the challenges that come along. Keep learning and growing!