How to Learn Digital Marketing Online in 2024

While moving through 2024, digital marketing remains essential to anyone’s business toolkit. So, are you confused about how to learn digital marketing for beginners? Then, don’t worry! 

Whether you are an aspiring business person who wants to expand your business, a marketing professional who wants to advance to the next level, or someone who wants to shift your career, learning digital marketing online is very efficient. 

Given the opportunities to learn digital marketing online, with the choice of  courses and numerous certifications, it has never been easier to master. In this guide, you will find the fundamental things and approaches that would enable you to learn how digital marketing works online so that you will be included. 

So, let’s start!

Why is digital marketing important in the current business environment? 

Marketing through the use of the Internet is now considered the critical aspect of business models. Here’s why: 

• Wide Reach: The Internet connects you to people all over the world. Digital marketing techniques help companies reach their target consumers regardless of their location. 
• Cost-Effective: Compared to the normal conventional marketing approaches, digital marketing is usually cheaper. It favors small business ventures where they can easily compete with larger firms based on ads and social media. 
• Measurable Results: The digital media approach also offers abundant information and evaluation leading to business, thereby helping companies analyze how their campaigns are faring. 
• Customer Engagement: Sales through email promotion and social media is another crucial way firms get off their customers and gain their trust. 

How Long Does It Take to Be a Digital Marketing Specialist? 

In essence, the duration that one will take to learn digital marketing depends on their experience, the level of skills they want to attain, and the time available for the lesson. Here’s a general timeline: 

• Basics: They spend 1-3 months developing fundamental concepts and tools. 
• Intermediate: 6-12 months to get some practice and obtain advanced knowledge in the chosen sphere. 
• Advanced: It takes approximately 1-2 years to find oneself competent in the multiple features of digital marketing and managing compounded strategies. 

What are the Prices of Studying Digital Marketing? 

On average, the total cost for digital marketing learning is pegged down. Here are some options: 

• Free Resources: Blogs, YouTube channels, and open courses are available on online platforms. Such resources can be useful for starting the course without any costs. 
• Paid Courses: Other massive open online course providers are similarly expensive, offering courses from $50 to $500, offered by Coursera, Udemy, and LinkedIn Learning, among others. 
• Certifications: Masteries from acknowledged universities like Google and HubSpot can range from $200 to $2,000. 
• Degree Programs: Most people looking for advanced education will find a university degree costly, ranging from $10,000 to $50,000. 

How to Learn Digital Marketing Online for Beginners?

Here we have mentioned the top 7 steps to learn digital marketing courses at home. You can see the complete answer for the question how to learn digital marketing at home. So, let’s check!

1. Set Clear Goals 

Determine your reasons for engaging in the digital marketing course online. Do you want to enhance your business, shift your career path, or acquire a new trade? When defining the goals, potential issues that may blur a person’s vision should be avoided or considered to minimize their impact. 

2. Start with the Basics 

 Please acquaint yourself with the basic knowledge about digital marketing and its terminology. Anyone can access websites like Google’s Digital Garage, HubSpot Academy, and Moz’s Beginner’s Guide to SEO for free. 

3. Enroll in Online Courses 

Online courses offer planned classes. Platforms such as Coursera, Udemy, and LinkedIn Learning should be considered. Some suggested marketing courses that can be taken are Google Digital Marketing Certification and HubSpot Content Marketing Certification. 

4. Follow Industry Experts 

Constantly read posts from their Twitter, LinkedIn, or Facebook profiles and blogs that these digital marketing gurus write. Neil Patel, Ann Handley, and Brian Dean are good sources of information on this. 

5. Join Digital Marketing Communities 

Discuss with communities on Reddit, Quora, and other related subreddits and forums. Such networks enable you to pose inquiries, disseminate information, and gain ideas and information from other people. 

6. Apply What You Learn 

Practical application is crucial. Create a blog, post on social media accounts, or spend some money on a small advertisement. This course of action will enable you to identify what is effective since you’re, in essence, making changes with this approach. 

7. Use Advanced Tools 

Every digital marketer should be conversant with Google Analytics, SEMrush, and Hootsuite. These tools will assist you in tracking and controlling various campaigns. 

8. Stay Updated 

Digital marketing is a dynamic concept that still matters today. Copy the link to the newsletters from the sites listed as Search Engine Journal, Marketing Land, and Social Media Examiner. Attend webinars and conferences to stay aware of new trends and technologies. 

Career Opportunities In Digital Marketing

In entrepreneurship, there is virtually an array of opportunities for jobs in digital marketing. Some famous roles include: 

• SEO Specialist: Improves the ranking of websites in the search engine. 
• Content Marketer: Produces valuable content to be consumed by the target population. 
• Social Media Manager: An individual who is in charge of a particular brand and its coordination with the social media platforms. 
• Email Marketing Specialist: Responsible for creating email marketing initiatives and implementing lead nurturing and sales. 
• PPC Specialist: Oversight of pay-per-click advertising campaigns to get traffic and sales. 
• Digital Marketing Manager: Responsible for all facets of a firm’s online presence and marketing. 

These roles are well-paid positions with prospects of advancement. Since more organizations remain focused on their online plans, the need for digital marketing skills will remain relevant. 

Why GCX Academy? 

GCX Academy is one of the best online digital marketing courses providing institute, known for its industry-focused curriculum and experienced trainers. The academy emphasizes practical learning with live projects and real-time case studies. 

GCX Academy has a strong network of industry connections, ensuring that students gain valuable insights and opportunities for placements. The institute is equipped with state-of-the-art facilities and provides a conducive learning environment.

Launch your best digital marketing training online course with placement through GCX Academy, a leading online digital marketing course provider in Kochi. If you’re a student, fresher, or just starting in a digital marketing career, GCX Academy offers one of the best training to reach you with the skills agencies are looking for. 

Their courses are designed to be 40+ hours of training, Sessions from India’s best Marketers (Zoho, Freshworks), Curriculum based on 100+ clients’ case studies, Practical oriented classes with your convenience, interactive doubt learning section, 100% placement assistance and upon completion, you’ll receive a recognized certificate to validate your knowledge. 

Curriculum:

• Website and its Fundamentals
• Website Development Using WordPress
• SEO Onpage and Off Page
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Google and Social Media Ads (PPC)
• Video Content Marketing
• Mobile App Marketing
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• YouTube Ads
• Google Ads
• Ad Creation Concepts and Principles
• Fundamentals of Digital Marketing Ad
• HTML Basics, Website Optimization
• SEO Website Audit, Competitor Analysis
• Keyword Research
• SEO Onpage and Off Page
• Google Analytics
• Content Marketing Strategies
• Google Search Console
• Video Content Marketing

Course Duration and Fees: The digital marketing course at GCX Academy lasts for 3 months, with weekend and weekday batch options. The fee for the course is INR 24900 only.

The reasons why one should join the course at GCX Academy are:

• 40+ Hours of Comprehensive Training
• Access To Training Material for life, Course Recordings, Class Presentations
• Global Placement Support
• Certification Preparations for Facebook Blueprint, Google, Hubspot
• Internship is provided
• Regular updates on freelance projects if one wants to take it up
• Digital Marketing Master Course at GCX is the industry’s most respected training program

By the end of the All-in-one Digital Marketing Course you’ll:

• Have a solid portfolio to show to recruiters to get your dream job
• Have a good understanding of all the domains of digital marketing
• Learn all marketing skills and strategies to grow your business
• Know how to execute marketing skills in your business
• Have experience working with different clients
• Have one of the most in-demand skills and certificate that help your CV stand out
• Gain expertise in dealing with real-life business scenarios
• Know the exact steps on the path of becoming a pro digital marketer

Contact Info

• +91 9645202028
• hello@gcx.academy
• No. 4/461, 2nd Floor, Suite
  No.654 Valamkottil Towers,
  Judgemukku, Kakkanad,
  Kochi – 682021

Conclusion 

We think through this detailed guide, you can clear your all doubts about how to learn digital marketing online. Studying digital marketing online is the best decision in the present for better results in the future. 

In general, by having clear targets, available tools, and practical experience, one can achieve the necessary and sufficient conditions for developing the skills required to perform successfully in this evolving occupation. 

In whatever you may want, whether it’s increasing your business, a career switch, or even skills, digital marketing is the answer. Kickstart your learning today and unmask digital marketing opportunities in 2024 and the coming years.

FAQs:

1) Can I study digital marketing online?

Absolutely, it is possible to take a course in digital marketing online. A wide range of platforms, such as GCX Academy, have consolidated lessons encompassing SEO and social media marketing, and you can easily learn online marketing. Such programs offer convenience, practical experience, and expert guidance for creating specialization and career growth in digital marketing from any location.

2) Is it easy to learn digital marketing?

Well, it is possible to learn digital marketing easily if you have mapped out clear plans to follow. Nowadays, with various information available on the Internet, one can find various kinds of courses, tutorials, and even hands-on tools that will enable a complete beginner to learn the subject within a short time. However, mastery of it lies only in regular practice, updates about the industry, and honing up on those skills from time to time.

3) How to start in digital marketing?

To begin with, one can get started in digital marketing by learning more about what it involves online and through tutoring. An aspiring digital marketer can go through courses available online, like GCX Academy, to establish ground knowledge. A practical approach to getting there is to gain experience as one gets exposed to projects in the field. Moreover, you will also earn a certificate for every course. This is how to learn digital marketing effectively.