How To Optimize Your LinkedIn Profile For New Job – A Step By Step Guide

LinkedIn is one of the best platforms for connecting quickly with great working professionals. Also, it’s your professional storefront—the record employers review before inviting you to job interviews. 

In the present scenario, a standout LinkedIn profile remains the secret to getting an opportunity with regular employers in a competitive job market. This is the initial meeting, and it is an open secret that the initial encounter counts for a lot.

LinkedIn indicates that people who complete and optimize their profiles are 40 times more likely to be considered for a job offer.​

Let us amplify this by asking you to picture your LinkedIn profile as a high-powered magnet that draws employers to you. 

After reading this guide, we hope you will be authorised to transform your profile into a powerful asset that attracts potential employers. 

Let us guide you through an easy-to-follow process that will help you refresh and update your LinkedIn profile to best suit your professional brand. You’re in good hands; let’s dive in!

Why Does Your LinkedIn Profile Matter?

LinkedIn is not only an extension of the resume; it is your persona on the World Wide Web. It is the first look that hundreds of recruitment agencies and potential employers will have on you.

• LinkedIn Is A Recruiter’s Goldmine: Indeed a very high percentage of the recruiters for positions use LinkedIn as their major channel for searches.
• Complements Your Resume: However, where LinkedIn gives a clear snapshot of your proposition, your resume presents what you can offer. 
• Demonstrates Your Professional Brand: LinkedIn is more of a professional social networking site, so whatever it is, this section is in a way giving you an avenue to showcase your competence and your mastery of the happenings in the industry.
• Expands Your Network: LinkedIn is most of all a great platform to connect with other professionals from your business area. It opens one up to job referrals, partnerships, sponsorships, and other opportunities as well as mentorship.

Apart from all these things, you can boost your LinkedIn profile visibility by doing It’s SEO effectively. 

LinkedIn Profile Optimization Crafting A Standout Headline

LinkedIn headline is the first thing anyone sees when they visit your profile therefore, it’s crucial to have a good one. When you boil it down, it’s your electronic introduction and sales meeting. 

As a strong headline conveys the message of the professional to potential employers or clients it signifies a call to explore more.

To Create A Compelling Headline: Use action words: Explain what you do as simply as possible. For example, instead of saying “Marketing Professional” you could try “Bringing More Business Value to B2B Organizations.”

Include Relevant Keywords: Always add narrow specialized words that will make the site easily findable during the search. For instance, if you are a data analyst, terms such as ‘data analysis’, ‘business intelligence’ or ‘machine learning’ could be helpful.

Highlight Your Unique Value: What makes the client or consumer choose your products and services over that of your competitors? Special talents or special qualifications in any particular field can also be advertised.

For instance:

Example: “Marketing Specialist assisting companies generate more sales through analysis and techniques”.

It is better not to use such titles as “Job Seeker” or “Open for Opportunities. ” These titles give no significant information about the applicant and her skills. 

Printed and online headlines should be informative and attention-catching and should correspond to the audience.

How To Update Profile On LinkedIn With Perfect Profile Picture & Banner?

The profile picture and the banner are among the initial things that users identify on the LinkedIn site. The first steps, indeed, are striking and therefore should be identified and realised in the best possible way.

Additionally, you can use this LinkedIn platform for doing social media marketing to reach your professional target audiences.

Profile Picture Tips

A good profile picture is very critical. Here’s what to keep in mind: Here’s what to keep in mind:

Select a good professional photo that brings out a good look of a typical business person. This helps to indicate that you are professional when it comes to your job.

Make sure the picture is consistent with what is current in the market. An informal snapshot could be rather appropriate for a formal work position or an interview.

Banner Image Tips

Your banner image gives an opportunity for a display of your personality or professional identity. Consider these tips:

Europe’s leading source, use it to highlight your work or field. For example, the designer could employ a portfolio item.

Example: A creative graphic designer could have a portfolio image that they consider as their banner to give people a hint on the style of design that they do.

Remember these general points for both your profile picture and banner:Remember these general points for both your profile picture and banner:

• Use professional lighting.
• You should dress according to the line of business you are in.
• Make sure the background of the picture is well done and not disorderly.

The profile picture and the banner of your LinkedIn profile can greatly influence the general perception of the profile. 

Optimizing Your About Section

The About section of the LinkedIn profile is your 30-second commercial. Your time is when you can garner most of the attention and present your proposition to the clients. Here is the step by step guide that would help in writing an effective About section.

Arranging an essay begins with creating a very good first paragraph. Say who you are and what you do, and do so unambiguously. 

For instance, instead of saying, ‘I am a marketing professional,’ aim for, ‘I am a marketing professional with adequate result-oriented strategies in branding.’ This puts you out as a professional.

The best to finish with is always a call to action. Engage the visitors and urge them to follow you or view more about you. A basic approach may be ‘Let’s connect!’ Or ‘Open for new opportunities in [industry].’

Example: I am a marketing strategist who has been working for over 7 years and assisting startups to grow. The special interest would be to express the desire and commitment to constructing marketing campaigns that successfully promote the brand. 

My speciality is successfully creating brand stories and using effective digital marketing for brands. Calling to schedule a meeting to explain how I can assist your company.

Key Points:

• Be Concise: On average, it is better to have a very short but powerful About section.
• Use Keywords: This action increases your profile’s exposure on the internet as it contains most of the industry specific terms.
• Proofread Carefully: It is very dangerous to make mistakes such as typographical mistakes and grammatical mistakes.
• Update Regularly: Still, do not forget that your About section is best updated to reflect your current level of employment.

Enhancing Your Experience Section

The experience section of your LinkedIn profile can be regarded as the centerpiece of it. It’s where you tell your story and achievements in the field you are working in or interested in, like if you are interested in digital marketing then mention it. 

However, to get the best of it, one should concentrate on quality rather than the amount of work done.

Highlight Achievements, Not Tasks

Do not just repeat what you do at the workplace but rather highlight what you have achieved at the workplace. Describe your accomplishments in previous jobs you held. 

What part did you play in the firm’s performance? Begin your bullet points with strong action verbs and always try to accompany them with some numbers to support your statements.

Include Bullet Points

Bullet points make your experience section convenient when it comes to skimming. Recruiters are inhibited, don’t make it hard for them to understand your major accomplishments.

Quantify Your Achievements

We do not need to say much when we have the figures to do it for us. As far as possible, such results must be supported by figures that show the effectiveness of efforts being made. 

Highlighting Endorsements

Skills are the keywords of your LinkedIn profile. They are terms that potential employers employ when searching for candidates to interview. A good, large sized skill section goes a long way in ensuring that you get a shot at the job.

If you are proficient at google ads then highlight it in this section. It will definitely help your employer to know more about you.

Why Do Your Skills Matter?

Discoverability: Skills are keywords being searched for. When the recruitment officer is in the process of searching for the specific skills you have listed in your profile, then your profile is likely to feature in the results obtained by the recruitment officer.

Credibility: The recommendation from your fellow professionals, peers, and clients increases the credibility of your profile.

Tips

Curate your skills: It is recommended to target at least 5 ten skills that make you comfortable most of the time. These should be closely related to the current or desired job position that you are in or are seeking to be in.

1. Seek endorsements: Ask people, both your peers, supervisors and customers to recommend you for the skills. This is compelling evidence of your efficacy, thus serving as a social proof.
2. Update regularly: Ensure that your ‘skills’ list is updated. Skills are possessed by everyone, what distinguishes them is the change in the skills as one advances in his or her career.
3. Prioritize in-demand skills: Include structural qualifications that are relevant in your line of business in addition to personal attributes that are valued in your line of business.
4. Enhance your skill set: This may warrant upskilling or reskilling, especially for those employers that have their staff operate in more than one mode. There are numerous digital marketing courses available at GCX Academy that you can add as additional skills to your profile.

Conclusion

Therefore, just by going through these measures and regularly improving your resume, you are being active in donning the employer’s hat that will allow you to become the best candidate.

These are the search terms that work as the key to opening up the profile. When recruiters seek people with certain skills, it becomes easy for the HR personnel to identify candidates with such skills hence that part increases your visibility. Recommendations from peers, and especially from customers, are authoritative and valuable.

When choosing the skills, one should remember that they also need to be selected with great care and only those necessary for the conducive profession should be chosen. It is recommended to actively seek endorsements to amplify the results of your profile. 

And if you want to boost your skills in any of the digital marketing courses then just reach out to us!