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Read about the latest and hottest happenings in Digital Marketing, and keep yourself informed of important tech updates and regulations. Stay tuned!

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Digital Marketing Vs Performance Marketing
Digital Marketing Vs Performance Marketing

Digital marketing is a vast term to understand as a beginner. But once you understand it, you will increase your business’s visibility worldwide. On the other hand, there is one more term that every marketer should know about, and that is performance marketing. However, each is highly relevant to online advertising, yet they differ in […]

Sep 25, 2024
What Is Paid Advertising and How Does It Work?
What Is Paid Advertising and How Does It Work?

Advertising is another major vertical of digital marketing that uses paid advertising as a tool to allow businesses to approach targeted users directly. As opposed to the comparatively slow, organic approach of marketing, where you have to wait for the numbers to grow, paid advertisements promise instant recognition. Therefore, they are a good tactic for […]

Sep 20, 2024
On-Page SEO For Beginners: A Quick Start Guide
On-Page SEO For Beginners: A Quick Start Guide

SEO is essential for ranking your website effectively and efficiently. Unlike other forms of SEO, which are centered on the external context, on-page SEO deals with the internal elements of any site’s web page.It is one of the most useful skills that one could master if they are in the full-time business of digital marketing. […]

Sep 18, 2024
What Is Performance Marketing?
What Is Performance Marketing?

Performance marketing is a type of digital marketing that is steadily gaining importance. Since it is specific to understand, it provides a more efficient way for businesses to establish their level of success and ROI.This marketing guarantees that every effort made is measurable, whether you are driving web traffic, running a lead generation campaign, or […]

Sep 16, 2024
What Is Social Media Marketing? A Beginner’s Guide
What Is Social Media Marketing? A Beginner’s Guide

Nowadays, every sector, whether business or individual, uses social media marketing as an essential part of its digital compass. It allows brands to reach millions of people instantly and helps small startups compete with bigger companies on equal terms in the market. According to the latest analysis, 5.07 billion people use social media globally. Moreover, […]

Sep 11, 2024
What Is Email Marketing? (Definition, Types, and Tips)
What Is Email Marketing? (Definition, Types, and Tips)

Email marketing is one of the most effective and perfect promotional strategies among all digital marketing tactics. Sending emails professionally can help you grab the attention of your target audience.  By sending just one email, you can reach your clients without any hassle. But first, it is essential to understand email marketing and why individuals […]

Sep 06, 2024
Top Digital Marketing Courses With Internship In Kochi
Top Digital Marketing Courses With Internship In Kochi

Digital marketing has become a huge marketing channel for companies of all sizes and types. This meant that the job market was quickly growing, making it a beautiful and fulfilling field for a digital marketer.  As many people say, practice makes perfect in this specialty, and internships are the ideal learning ground and an excellent […]

Aug 30, 2024
Top Google Ads Internship In Kerala
Top Google Ads Internship In Kerala

Are you a recent graduate or junior professional interested in working as a digital marketer, particularly on Google Ads? Would you like practical training to begin a digital marketing career in Kerala, one of the most colorful states in India?  Kerala is now gradually becoming the focal point for digital marketing. This has been supported […]

Aug 27, 2024
How To Optimize Your LinkedIn Profile For New Job – A Step By Step Guide
How To Optimize Your LinkedIn Profile For New Job – A Step By Step Guide

LinkedIn is one of the best platforms for connecting quickly with great working professionals. Also, it’s your professional storefront—the record employers review before inviting you to job interviews.  In the present scenario, a standout LinkedIn profile remains the secret to getting an opportunity with regular employers in a competitive job market. This is the initial […]

Aug 23, 2024
The Ultimate Comparison: Social Media Content Creation Tools
The Ultimate Comparison: Social Media Content Creation Tools

Developing exciting content relevant to the audience should be a top strategy in the trendy world. However, since numerous tools claim to make it easier to select the right tools, the process can prove to be complicated. Moreover, 60% of marketers noted that content creation assists in consistency across various platforms, leading to increased brand […]

Aug 21, 2024
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