A Beginner’s Guide To Keyword Research For SEO Success

Getting the correct answer to a question you have been searching for is rewarding. But how will you find your answers? Just by adding the right keyword to the search bar of any search engine.

Here is the role of keyword research comes. To understand this concept simply, we can say it is a part of Search Engine Optimization (SEO) that will provide you with the best answers for any queries. You can use it to rank your website pages or even your website in SERP.

Additionally, as per the latest information, 95% of keywords are searched fewer than ten times monthly, indicating that most have relatively low search volumes.

So, in this blog, we will help you understand keyword research from the start, like what it is, the free tools available, and the step-by-step process of building your expertise in it.

Here we go!

What Is Keyword Research?

Simple meaning, it is discovering what people are searching for on the internet. It is about finding the keywords your target group will most likely enter if they seek particular data, goods, or services. Keyword research is fundamental in SEO because it ensures a website can be seen in the results when a specific keyword is searched for.

Whether you are developing a LinkedIn page, designing a personal website, or creating an online portfolio, using the right keywords helps. You can be easily accessed by potential employers and recruiters, especially when searching for specific skills, roles, or expertise.

Why Is Keyword Research In SEO Important For Website Ranking?

The answer to this question is simple yes. To rank any website or webpage in the SERP, we need SEO help. To do SEO correctly, we ensure that the researched keywords are suitable for our website. 

Let’s elaborate it more:-

1) Helps Target The Right Audience

When conducted properly, it will guarantee that a target market views your website (or profile). Where people use keywords for their searches, more Traffic will be directed to the site, and more will be engaged.

2) Improves Search Engine Visibility

Enhancing your content with proper keywords vastly increases its possibility of being displayed higher on search engines such as Google. A general rule of thumb is that the higher your rank is, the more exposure your content garners.

3) Enhances Content Relevance

Keyword optimization means that your content is relevant to people’s web searches and is suitable for SEO. Whether you’re writing a blog, creating an online portfolio or even a resume, keeping the content relevant to your audience by utilizing the correct keywords is essential.

4) Increases Organic Traffic

That means you can target people looking for help without paying for ads to get attention. This is a sustainable model for expanding your online visibility in the long run.

5) Boosts Conversion Rates

Selecting high-buy-intention keywords that inform individuals that they are willing to take the next step allows for better conversion rates. For instance, when a job seeker enters unique terms such as ‘entry-level SEO jobs,’ they will be guaranteed to receive relevant job offers.

Types Of Keywords You Should Know About

Short-Tail VS Long-Tail Keywords

Short-tail keywords belong to the less specific type of keywords and are usually a single phrase of two words, maximal. They are irritating keywords as they have a higher search volume, but they mean competing for them will be so hard.

To illustrate this, the short-tail keyword ‘SEO jobs’ has many visitors, which can be anybody. In contrast, long-tail keywords are less popular and can sometimes combine three or more words. These keywords are not as popular to search for as general ones, but they encompass more targeted visitors to the site.

In addition, these long-tail and short-tail keywords will give you the best results when you use them properly for your articles and blogs. They are a way to grab the attention of your target audience via digital marketing.

• Informational keywords: Users type queries in their browsers when seeking information. Examples include “How to develop an SEO resume” for job seekers.
• Navigational keywords: These keywords are used when someone is out looking for a particular site or a specific web page. For example, “LinkedIn login” is an example of a navigational keyword.
• Transactional keywords: People use these terms when they are willing to commit their actions, for instance, when going for an interview or making a purchase. An example for job workers could be “search for SEO jobs.”

How To Do Keyword Research: A Step-by-Step?

Step 1: Identify Your Goal

When conducting keyword research, you should determine the goals you wish to achieve with the study. Yemen, are you here to learn how to optimize your main LinkedIn page, create a portfolio website, or study SEO for career progression? If you know your goal, you will target the right keyword.

Step 2: List Down Topics That Are Related To The General Topic

Consider this or that problem or question within the area of your focus. For instance, if you’re applying for an SEO position, keywords may be ‘SEO tools,’ ‘SEO job,’ or ‘getting experience in SEO.’ Beginning with the list of potential keywords, start writing down ideas you can use to develop this list.

Step 3: Free Keyword Search Tools

There are keyword research tools free, including Google Keyword Planner, Ubersuggest, and AnswerThePublic, to obtain such keywords. These tools provide information on the volume of searches, competitions, and related terms. They are helpful entry points for newcomers who want to know the terms people seek.

Step 4: Check The Search Volume And The Competitors

Search volume is how often a given keyword is searched, and keyword difficulty refers to how hard it would be to rank for it. Newbie SEOs must consider going for keywords with less competition, even if these keywords are used in only a few searches.

Keyword Research Tools – Free

Here are some free tools that freshers and job seekers can use to get started with keyword research:

• Google Keyword Planner: It includes information about keyword search volume and competition. Users don’t have direct access to it; instead, they must use Google Ads to access it, but once there, it is relatively easy to trick.
• Ubersuggest: The current tool, Ubersuggest, provides information concerning the keywords’ difficulty level and Traffic. It is straightforward to use and ideal, especially for first-time users.
• Answer The Public: This tool not only suggests topics for writing but also shows users the questions they are asking about the keywords.
• Google Trends: The Google Trends website analyses trends and gives a perception of society’s search terms and phrases over time.
  

It’s beneficial when you need to determine which keywords are hot this season and which trends are worth being aware of.

Common Mistakes To Avoid In Keyword Research

1) High-Volume Keywords

Using high-volume keywords can be an issue because most are competitive. Instead, it focuses on relevance and intent to reach the desired target audience on your website or profile.

2) Ignoring Long-Tail Keywords

There is always a reverse relationship between long-tail keywords and search volume since the former contains the latter but generates better conversion rates. Remember to consider these valuable terms.

3) Losing Track Of When It Is Time To Optimize

For Local Searches For job seekers, getting your job profile or resume to appear for local searches, such as including your city or region, can help recruiters easily scout your profile.

4) Not Updating Your Keywords Constantly

Unfortunately, SEO changes from time to time, as does the frequency of specific search terms. You should review your keyword selection plan at least every 3-6 months.

How To Build Expertise In Keyword Research?

Enroll In A Certification Course

If you want to know what keyword research is and how it is done, you can take a certification course from GCX Academy. Their experts will thoroughly help you to learn keyword research from scratch. 

Practice With Free Keyword Research Tools

Google Keyword Planner and Ubersuggest should be used to familiarize yourself with keyword research. Some people say that they do not need to monitor the search volume and competition regularly because it is time-consuming. 

Stay Updated With SEO Trends

The SEO profession is an incredibly diverse area, which implies that one should constantly monitor industry updates and read about new algorithm changes. Even though SEO is highly technical, reading other industry-related blogs such as Search Engine Journal is essential.

Conclusion

Lastly, keyword research is not the exclusive domain of marketers but of any job seeker or fresher who plans to begin their professional journey online or any working professional who seeks to improve their online profile. This will allow the recruiter to select you as their employee because of your skill sets.

Moreover, remember to improve the keyword selection process continually. If you need to expand your SEO knowledge, sign up for the SEO course at GCX Academy. This knowledge will equip you promptly to be more competitive in your career trajectory.