The All-in-one Digital Marketing Course
- Get job-ready Digital Marketing Training
- Learn the most in-demand skills in Digital Marketing
- ZERO Digital Marketing experience required
Batch starts
Date: 20 Aug 2024
Skill level
Beginner. No prior experience required
Course Duration
3 months + Internship
Syllabus
10+ modules
Certificate
Earn a Certificate upon completion
What’s Inside?
Get Job-Ready in 3 Months with The All-in-one Digital Marketing Course
What will you learn?
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Different types of career options within digital marketing
- Identifying your core domain in digital marketing
Module 2: Mastering Research & Googling
- Importance of research in marketing
- Executing business & competitor research
- The significance of Googling skills in marketing
- Advanced Google search hacks
Module 3: SEO
- Introduction to SEO
- Understanding the basics of Search Engine Optimization (SEO)
- Exploring how search engines work
- Importance of SEO for businesses and online visibility
- Differentiating between organic and paid search results
- Types of SEO
- Overview of different types of SEO: On-page, Off-page, and Technical SEO
- Black Hat SEO: What to avoid in SEO?
- Understanding the role of each type in optimizing websites
- Exploring the interplay between different SEO techniques
- Keyword Research
- Importance of keyword research in SEO
- Understanding different types of keywords (e.g., short-tail, long-tail, LSI)
- Overview of keyword research tools (e.g., Google Keyword Planner, SEMrush)
- Step-by-step process for conducting keyword research
- Analyzing and selecting the most effective keywords for SEO
- On-page Optimization
- What is on-page optimization and its significance in SEO
- Optimizing title tags, header tags, and meta tags for search engines
- Implementing internal linking strategies for improved SEO
- Create and implement GA, GSC, and Tag Manager accounts
- Content Management & Publishing Blogs
- Managing content through Content Management Systems (CMS)
- Optimizing website content, including text and images using CMS
- Publish blog via CMS
- Optimizing Your Website For Rich Results
- Understanding rich results and their impact on search visibility
- Techniques for optimizing structured data and schema markup
- Strategies for optimizing for featured snippets and knowledge graphs
- Leveraging AMP (Accelerated Mobile Pages) for enhanced user experience
- Technical SEO
- Introduction to technical SEO and its role in website optimization
- Optimizing site structure and organization for better crawling and indexing
- Improving website speed and performance for better user experience
- Ensuring mobile-friendliness and implementing responsive design
- Optimizing URL structure and managing redirects
- Off-page Optimization
- Overview of off-page optimization and its importance in SEO
- Acquiring high-quality backlinks and link building strategies
- Understanding link quality and authority
- Optimizing anchor text for effective link building
- Exploring the impact of social media on SEO
- Local SEO
- Introduction to local SEO and its relevance for location-based businesses
- Setting up and optimizing Google My Business (GMB) listings
- Managing local directory listings and online reviews
- Conducting local keyword research and optimizing local content
- Useful ChatGPT Prompts for SEO
- Introduction to ChatGPT and its applications in SEO
- Utilizing ChatGPT prompts for generating SEO content ideas
- Enhancing SEO strategies with ChatGPT-generated insights
- Measuring SEO Success
- Techniques for measuring the success of SEO efforts
- Introduction to Google Analytics for SEO tracking and analysis
- Utilizing Google Search Console for performance monitoring and reporting
- Exploring other SEO measurement tools and metrics
- SEO Strategies and Planning
- Developing an effective SEO strategy based on business goal
- Managing SEO projects and resources
- Reporting and analyzing SEO performance to drive continuous improvement
- Budgeting considerations for SEO activities
Module 4: Content Marketing
- Introduction to Content Marketing
- Definition and importance of content marketing
- Benefits of content marketing for businesses
- Understanding the role of content in the buyer's journey
- Content Creation and Formats
- Understanding different types of content formats (blog posts, videos, infographics, podcasts, etc.)
- Discuss how to select the right format depending on your marketing goals, the nature of the information, and the preferences of the target audience
- Writing compelling and engaging content
- Optimizing content for search engines (SEO) [With checklist template]
- Creating visually appealing and shareable content [Best Practices and tips]
- How to Get Started with Content Marketing
- Understand the aim/end goal of content marketing [why you are doing it]
- Identifying target audience and buyer personas
- Conducting market research and competitor analysis [Best practices and templates]
- Conduct proper keyword research and content audit [Content audit template and best practices to understand the quality and quantity of existing content]
- Develop a content strategy that aligns with the business objectives
- Content Strategies
- For SaaS, eCommerce, and service providers
- To improve traffic
- To Improve ranking
- To improve conversion
- Useful ChatGPT Prompts for Content Writing
- To create content briefs
- To generate content pieces
- To ideate blog topics
- To create topic clusters
- To improve copywriting
Module 5: Social Media Management
- Introduction to Social Media Management
- Overview of social media management and its role in digital marketing
- Understanding the importance of social media platforms for businesses
- Exploring the benefits of effective social media management
- Content Creation for Social Media
- Importance of compelling and engaging content on social media
- Strategies for brainstorming and generating content ideas
- Creating high-quality written, visual, and multimedia content for social media
- Utilizing tools and resources for content creation
- Content Value, Aesthetics, & Relevance
- Understanding the value proposition of social media content
- Designing content that aligns with brand aesthetics and tone
- Incorporating user-generated content (UGC) and social proof
- Ensuring content relevance and staying up-to-date with trends
- Managing Social Media Clients/Accounts: End-to-End Process
- Client onboarding: Setting expectations and goals
- Developing a social media strategy and content calendar
- Implementing social media campaigns and scheduling posts
- Monitoring and responding to comments and messages
- Analyzing and reporting social media performance
- Community Management and Engagement
- Importance of community management on social media
- Strategies for building and engaging an online community
- Handling negative feedback and managing crises on social media
- Utilizing ChatGPT for Social Media Management
- Introduction to ChatGPT and its applications in social media management
- Using ChatGPT prompts for generating social media content ideas
Module 6: Graphic Designing with Canva
- Introduction to graphic designing tool (Canva)
- Design principles for social media graphics
- Video editing techniques for social media platforms
- Creating visually appealing and shareable content
Module 7: Meta Marketing
- Introduction to Meta Marketing
- Overview of Meta Marketing
- Understanding the impact of Meta platforms (Facebook and Instagram)
- Benefits of marketing your business on Facebook and Instagram
- Facebook Pages
- Setting up a Facebook Page for your business
- Optimizing your Facebook Page for maximum visibility and engagement
- Utilizing different features and sections on your Facebook Page effectively
- Setting up an Ad Account
- Creating a Facebook Ad Account
- Understanding different roles and permissions in Business Manager
- Linking your Facebook Page to the Ad Account
- Facebook Ad Structure
- Understanding the structure of Facebook Ads
- Different components of a Facebook Ad
- Meta Ad Goal & Objectives
- Defining goals and objectives for your Meta advertising campaigns
- Choosing the right objective for your ads based on your marketing goals
- Aligning ad goals with overall business objectives
- Meta Ad Setup & Targeting
- Creating and configuring a Meta ad campaign
- Selecting the appropriate targeting options for your ads
- Ad Placements
- Understanding different ad placement options on Facebook and Instagram
- Choosing the right ad placements based on your target audience and campaign goals
- Optimizing ad placements for better performance
- Ad Creative & Copy
- Creating compelling ad creative that grabs attention
- Writing persuasive ad copy that drives engagement and conversions
- Optimizing ad visuals and copy for different ad formats
- All about Audiences
- Understanding the different types of audiences on Meta platforms
- Creating custom audiences based on user data and behaviors
- Utilizing Lookalike audiences to expand your reach
- Retargeting & Pixel
- Implementing the Facebook Pixel on your website
- Leveraging retargeting campaigns to re-engage with website visitors
- Tracking and measuring conversions using the Facebook Pixel
- Creating Reports
- Analyzing and interpreting data from your ad campaigns
- Using Facebook Ads Manager to generate performance reports
- Extracting actionable insights and optimizing future campaigns
- Business Manager
- Introduction to Facebook Business Manager
- Managing multiple ad accounts, pages, and assets in Business Manager
- Collaborating with team members and assigning roles
- Meta Best Practices
- Advanced tips and strategies for successful Meta marketing
- Staying updated with the latest algorithm changes and trends
- Case studies and real-world examples of successful Meta marketing campaigns
Module 8: Search Engine Marketing
- Introduction to Search Engine Marketing
- Overview of Search Engine Marketing (SEM) and its importance in online advertising
- Understanding the role of search engines in driving targeted traffic
- Exploring the benefits of marketing your business with Google Ads
- Google Ads Fundamentals
- Introduction to Google Ads and its key features
- Understanding the Google Ads auction system and bidding process
- Exploring different campaign types and their suitability for specific marketing goals
- Analyzing the impact of quality score on ad performance
- Competitor Analysis and Market Research
- Importance of analyzing PPC competition for campaign success
- Identifying competitors and evaluating their strategies
- Conducting keyword research and analyzing search trends
- Utilizing tools for competitor analysis and market research
- Google Ads Account Setup
- Setting up a Google Ads account step-by-step
- Understanding account structure and organization
- Configuring billing and payment settings
- Linking Google Analytics for enhanced tracking and reporting
- Campaign Setup and Targeting
- Selecting the appropriate campaign type based on marketing objectives
- Defining campaign settings, including ad schedule, location targeting, and language preferences
- Segmenting and targeting the audience based on demographics, interests, and behavior
- Utilizing audience targeting options like remarketing and similar audiences
- Bidding and Budgeting Strategies
- Understanding bidding options in Google Ads
- Determining bid strategies based on campaign goals and budget constraints
- Setting and managing budgets effectively
- Utilizing bid adjustments for device, location, and audience
- Advanced Campaign Settings and Optimization
- Exploring advanced campaign settings for optimization
- Ad extensions and their impact on ad performance
- Implementing ad rotation and ad scheduling
- Utilizing ad delivery methods for maximum reach
- Keyword Research and Ad Copy Creation
- Importance of selecting profitable keywords
- Conducting keyword research and analysis using keyword planner tools
- Creating compelling ad copy for PPC ads
- Best practices for ad copywriting and optimization
Module 9: Email Marketing
- Introduction to Email Marketing
- Overview of email marketing and its importance in digital marketing strategies
- Exploring the benefits of marketing your business with email
- Understanding the role of email in the customer journey
- Creating an Email Marketing Software Account
- Introduction to email marketing software and popular platforms
- Setting up an account on an email marketing software platform (e.g., Mailchimp, Constant Contact)
- Navigating the software interface and understanding key features
- Writing Effective Email Subject Lines & Content
- Importance of compelling subject lines for email open rates
- Best practices for crafting subject lines that grab attention
- Writing engaging and persuasive email content
- Utilizing storytelling techniques in email marketing
- Activating Your First Email Campaign
- Overview of email campaign types (e.g., welcome series, promotional campaigns, newsletters)
- Setting campaign goals and objectives
- Creating and scheduling your first email campaign
- Implementing segmentation and personalization in email marketing
- Email Design and Must-Haves
- Best practices for designing visually appealing emails
- Optimizing email templates for mobile responsiveness
- Incorporating branding elements into email design
- Using images, colours, and fonts effectively in email marketing
- Email Marketing Analytics
- Understanding email marketing metrics and their significance
- Analyzing open rates, click-through rates, and conversion rates
- Tracking and measuring campaign performance using email marketing software
- Interpreting analytics to optimize email campaigns
- Advanced Email Marketing Strategies
- Exploring advanced email marketing techniques (e.g., automation, drip campaigns)
- Implementing A/B testing to improve email performance
- Optimizing email deliverability and avoiding spam filters
- Utilizing personalization and dynamic content in emails
Module 10: Chat GPT
- What Is Generative AI?
- How to use Generative AI tools in digital Marketing?
- Useful Chat Gpt Prompts
- Other Generative AI Tools
Who is this course for?
Students
Freshers
Beginners
Who are in college or school and want to pursue a lucrative career in digital marketing. This course will help you create an interest in digital marketing.
Who want a high-paying job and build a profitable career. This course will help you get practical experience and build a strong foundation.
Who just started their career in Digital Marketing, and want to leverage their skillset quickly with practical guidance.
Get Job-Ready in 3 Months with The All-in-one Digital Marketing Course
Why learn Digital Marketing?
Digital marketing job openings in India
Most in-demand skill in India
Average starting salary of digital marketers
Freelancing income per hour
Learn 20+ Digital Marketing Tools & Technologies
Your learning journey starts here.
GCX Trainers And Mentors
Industry experts as GCX Academy faculty
Jose Gonsalo
Marketing pro with 10 yrs exp
Founder at growth.cx | Growth Hacker | Helped 100+ Companies scale
Founder at growth.cx & GCX Academy
Jayalekshmi
6+ years experience
Digital Marketing (B2B & B2C Marketing)
Head of Academy
Farshan A.K
5 Plus years of experience
Growth Enablement Lead:- Sales (Inbound & Outbound), Email Marketing , Outreach , Lead Generation
Performance Marketing Manager
Kailasnath O
2.5+ years
Technical SEO, On-Page SEO, Strategy Building
Head of SEO
Rukzana Shahim
4 years experience
Copywriting , SocialMedia
Head of Social Media
Onkar
3 Years in Email Marketing
Copywriting , SocialMedia
Head of Email Marketing
Unlock More Opportunities withGCX Academy
system
You get a chance to learn from experienced agency experts directly.
Get hands-on experience by doing practical assignments based on real-world business scenarios.
You will get an opportunity to work directly in a startup and talk to clients globally.
Get relevant experience to build a winning portfolio for your dream job.
Network with like-minded peers, get opportunities, and grow with them.
Learn anytime from the comfort of your home.
Get Certified with GCX Academy’s Certificate
Join the course now!
This course is aligned with what is actually happening within the industry so you will learn the latest marketing trends and strategies. Enroll now and kickstart your digital marketing journey.
Get Certified with GCX Academy’s Certificate
Time Is Running Out. Grab Your Seat fast!
Grab your early bird offer while it lasts!
By the end of the All-in-one Digital Marketing Course you’ll:
- Have a solid portfolio to show to recruiters to get your dream job
- Have a good understanding of all the domains of digital marketing
- Learn all marketing skills and strategies to grow your business
- Know how to execute marketing skills in your business
- Have experience working with different clients
- Have one of the most in-demand skills and certificate that help your CV stand out
- Gain expertise in dealing with real-life business scenarios
- Know the exact steps on the path of becoming a pro digital marketer
Want to build something interesting with your career?
Talk to our Academic Counsellor.
Frequently Asked Questions (FAQ)
How long do I have access to the course materials?
There is no limit. You get lifetime access to the course which you can revisit anytime.
What is the eligibility criteria to join the All-in-one Digital Marketing Course?
You don’t need any degree or specific background to enroll in the course.
What kind of projects will I be working on?
You’ll get worksheets and practical assignments based on real-life business case studies.
How will my doubts get solved?
Every week, you’ll have doubt resolution classes, where you can get the solutions to your queries directly from your mentors.
Will I get a job after completing the All-in-one Digital Marketing Course?
Yes, GCX Academy offers 100% placement assistance and helps you build a solid portfolio to get your dream job.
What is the duration of the All-in-one Digital Marketing Course?
The course duration is 3 months
Will I get the paid internship opportunity after completing the course?
You will get an opportunity to work in Growth.cx agency and exposure to clients globally.
Are the course modules recorded or live?
The course videos are recorded so you can watch them anytime and complete the assignments.
What time do the courses start?
The course is completely self-paced – you can start and finish as you’d like to.
Want to build something interesting with your career?
Talk to our Academic Counsellor.